Cleaning that works well & feels fresh

Nature for Nature's sake

We work with nature, not against it.

We look at everything the world offers us as natural cleaners, and work to capture them in our products.

The result? Plant-derived substances and mineral ingredients that are integral parts of our recipes.

Hardworking, clean recipes

Smart, ethical decisions while creating our blends.

For us, safe cleaning doesn't mean compromised performance.

We are strictly against the use of harsh chemicals, and use a blend of beneficial high-performance substances and natural ingredients to get the results we're looking for.

Good for you never stops

Always evolving to solve new challenges.

In everything we do, we are always on the look-out for ways to be truly sustainable, more recyclable, extra efficient and affordable.

We will keep developing our approach, product portfolio, packaging, the ingredients we use and supply chain to better suit a healthy environmental balance, both inside your home and out.

Healthy home, happy home

Effective gentle cleaning.

Contrary to what's been drilled into our minds, harsh chemical cleaners are not necessary for a clean home. In fact, these products often have negative effects on your health.

A good cleaning product can be made with functional natural ingredients, and we're on a mission to prove it!

Feel confident that our products will leave your home looking and smelling great. And to top it off, they're safe for you, your kids and even your pets.

That special after-feeling

A promise of freshness.

A clean and healthy environment can work wonders for your physical and mental health. So, although our priority is functionality, the feeling you get after using our products is just as important.

That feeling of freshness infused in our products keeps you, your family and home happy, energized and positively clean.